Tuesday, June 22, 2021, the Webinar “Indonesian Gastrodiplomacy: Success Story of Indonesian Restaurants in Oman” attracts Indonesian citizens and business actors in Indonesia who want to open Indonesian restaurants in Oman.
This webinar organized by the Indonesian Embassy in Muscat presented Mrs. Umriyah, the owner of the Indonesian restaurant Al Salam Restaurant, Mr. Nasser Al Balushi, owner of Little Jakarta Cafe, and Mr. Yusron Ambary, Director of Public Diplomacy of the Indonesian Ministry of Foreign Affairs, as speakers.
Mrs. Umriyah and Mr. Nasser Al Balushi shares his experience of setting up and running an Indonesian restaurant in Oman. In the early stages, both of them faced difficult challenges, from obtaining various permits from local authorities to obtaining spices typical of Indonesian cuisine.
Mr. Nasser, who is an Omani citizen, also told the story of when he first opened an Indonesian restaurant, because of his love for Indonesian food since a dozen years ago.
In the midst of the impact of the Covid-19 pandemic, the two restaurants managed to ‘survive’ and continued to serve Indonesian dishes to consumers who were not only Indonesian citizens, but also Omani citizens.
The Director of Public Diplomacy of the Indonesian Ministry of Foreign Affairs, Mr. Yusron Ambary, conveyed the Indonesian Government’s program, “Indonesia Spice Up the World”, which will only be launched around August 2021. The main targets are a.l. opening of 4,000 Indonesian restaurants abroad until 2024, in which the Government of Indonesia will provide credit assistance for Indonesian citizens/diaspora who are interested in opening Indonesian restaurants abroad.
The Indonesian Ambassador, Mohamad Irzan Djohan, conveyed the Indonesian Embassy’s full support for the development of Indonesian restaurants in Oman. The strengthening of Indonesian gastrodiplomacy in Oman is expected to further enhance Indonesia’s positive image in Oman, and invite Omanis to visit Indonesia.
Also attending the webinar were representatives of the Indonesian Hotel and Restaurant Association (PHRI) and the Indonesian diaspora in Oman.